The Women of Product Twitter

Product Twitter is one of the most underrated resources to improving your PM career. Every list has a bunch of men on it. Women built PM and are responsible for pushing it forward.

15 of my favorite follows:

1. @jackiebo: The woman who has gotten millions into product.

Author of Cracking the PM Interview and previously head of product at Asana. Constantly posting insights on how to be a better PM.

Loved her insights on broad range of possible answers a few weeks ago:

One of the most broadly useful PM techniques is giving a range of possible answers instead of a single response. Here are some ways to do it.

A thread:

— Jackie Bavaro (@jackiebo) December 15, 2021

2. @tcordrey: Product leader at Instagram.

Constantly dissecting the state and future of PM. Loved her thread on PM as a discipline become more confusing than simpler.

I've been thinking a lot about how to approach product as a discipline in 2022 and I thought I would share some thoughts particularly as the craft of product is becoming more confusing rather than simpler. A thread

— Tanya Cordrey (@tcordrey) December 31, 2021

3. @Jenyangwong: Already crushing it after 2 months on Twitter.

Product lead at Kyte. The magic of her tweets on PM will melt your brain. PM is all about bets and success.

The magic of this tweet on training will melt your brain:

There's no such thing as a "highly trained PM"

People often ask "how do you get into Product?" Someone has to see your potential, bet on you and then you learn on the job.

— Jen Yang-Wong (@Jenyangwong) January 4, 2022

4. @clairevo: Transparency, calling out bullshit, and consistent content. She inspires me as a parent, too.

CPO at Color. I feel her tweets on product leader cliches so hard. That will be my work day today:

PM leader cliches I said this week:

1. What problem are we solving
2. How do we know it’s a problem
3. Do we have data to inform this
4. Have we heard this from customers
5. How do we sequence
6. Can we do this async
7. Confidence x impact x cost
8. Sorry I’m triple booked

— claire vo 🖤 (@clairevo) September 10, 2021

5. @hpdailyrant: Discovery and UX expert helping PMs get smart on working with their colleagues.

Consistent high quality for years. Now at Pluralsight.

Her tweet from 2019 still gives “all the feels.” Experience is about frames of reference!

Experience is not about skills. Anyone can acquire skills. Experience is about having many frames of reference to inform your instincts when you’re taking a risk. It’s about knowing when to be patient and how to maximize your influence.

— Hà Phan (@hpdailyrant) March 23, 2019

6. @dreasaez: Awesome thought leadership on the intersection of product, marketing, and design – with experience in all areas.

Product marketer at Airfocus. Loved her recent take on the product subreddit. Interns shouldn’t be writing roadmaps.

Product subreddit kicked off 2022 with pure desperation as an intern asks for advise on how to build a roadmap.

Dear Startups everywhere:
It is *not* the intern’s job to do this.

Please clarify your vision and strategy. If you don’t know how to, hire a product manager.

— Andrea Saez (@dreasaez) January 1, 2022

7. @lissijean: Consistently great takes on academic and tech issues of our time.

Professor at HBS. Created CPO Accelerator. Love her tweet on product strategy following from company strategy.

You need a company strategy to have a product strategy.

So many executives forget this. It’s your job to set the company strategy.

— Melissa Perri (@lissijean) July 15, 2021

8. @thelindazhang: Mind-blowing tweets about product.

Her tweet from last YEAR is still bouncing around in my brain. Zestimate let people be nosy. Unlocking emotions is magic.

The best product people understand emotions.

Example: Uber map soothed anxiety, Zestimate let people be nosy, Prime provided instant gratification.

Addressing overlooked emotions unlocks magic. Especially because emotions are often forgotten.

— Linda Z (@thelindazhang) December 7, 2020

9. @ckells19: Tweets with context and insight, ramping up on twitter really well.

Former Chief Product Officer at Bloom Diagnostics. The example of a community builder.

grateful to #prodmgmt twitter for so much insight & variety & camaraderie, esp now that i'm consulting and having that community feels more important than ever! anyone i've missed so far & should follow who is focused on product in early-to-mid-stage startups specifically?

— Christina Weiss (@ckells19) January 4, 2022

10. @patriciamou_: Counter-intuitive tweets that help you live a better life as a product person.

Sr PM at Calm. Loved her tweet on career ladders. Most promotions already undervalue you.

one of the biggest accomplishment of my 20s is realizing that most career ladders are just treadmills, most promotions already undervalue you, and all I care about is building cool shit with people who energize me.

New year, same questions 👇 pic.twitter.com/hkGTzA7Q40

— Patricia Mou (@patriciamou_) December 9, 2021

11. @NeelChaks: Awesome podcaster, product person, and Twitter PM member.

PM at Palo Alto Networks. Loved her pushing us that most startups do not have too many PMs.

1/2 Its got nothing to do with the number of PMs. Engineers, designers working with customers directly is a culture thing. In Demisto, engineers ran PoCs, talked to customers and in many cases led the deals fully. This was because that was how we were setup from start.

— Neelima Rustagi, gannnnnnnnnnng (@NeelChaks) February 13, 2021

12. @impostorphyllis: A future CPO. Young PM, but not young on wisdom. Amazing insights daily.

PM at Redfin. Loved her tweet on being afraid to post. Just do it!

13. @stephanie_leue: One of the most consistent writers who is ramping up and hitting a huge inflection point of exponential growth.

Former PM at PayPal & Contentful, now consulting. I love her reality check on what being head of product is. Can confirm it doesn’t mean you get to make all the decisions.

https://twitter.com/stephanie_leue/status/1476213399725948932

14. @AASipos: the type of product person who loves data and understands engineers

PM at Oda, Ex-Skyscanner. Loved her recent tweet on ad-hoc SQL queries. Do them.

Yesterday was a big day for me in my new job because I could do one of my favorite things in #prodmgmt: analyzing data.

I was busy with other areas before but on Monday afternoon I wrote my first ad-hoc SQL query.

It was a great start to 2022.

— Andrea Sipos 🚢 (@AASipos) January 4, 2022

15. @lauraklein: The User and UX perspective double-clicked into for PMs.

Consistent writer, including UX for Lean Startups & Build Better Products. I loved her recent post, You aren’t your user.

https://twitter.com/lauraklein/status/1476009871745028097

Follow and interact with these 15 folks, and I guarantee it will propel your PM career forward.